Your business has a social relevance and you want to create a positive shift in people’s behaviour? Let’s talk.
YOU WILL TURN OUT ORDINARY IF YOU ARE TOO CAREFUL.
WHAT WE BELIEVE
A – Businesses are stronger when they respond to a REAL need in society. When they change behaviour and improve people’s lives.
B – We believe in the creative energy of collaboration and the power that unfolds at the intersection of disciplines and cultures.
C – We believe in the unquantifiable – in shape, colour, form, and aesthetics.
WE LOVE TO WORK WITH
Writers, thinkers, artists, activists, architects, strategists, cultural institutions, start-ups and likeminded people. Whoever wants to create a positive shift in people’s behaviour.
ART DIRECTION / ANIMATION / BRANDING / BRAND STRATEGY / CONCEPT COPYWRITING / DIGITAL / EDITORIAL DESIGN / ENVIRONMENTAL / EXHIBITION / FILM & VIDEO / IDENTITIES / ILLUSTRATION NAMING / PHOTOGRAPHY / PACKAGING / PRINT / WEBSITE DESIGN
WHAT WE DO
Brand Strategy
The must have. The bedrock for any communication. We find out what you stand for and what it means to people. The articulation of your purpose and the promise: the only possible words in the only possible order. Our strategies are driven by market insights and business analysis. We challenge and analyse our clients’ needs and desires. We interview, we research, we listen, we understand. Then we know what to do next.
Design
Design gives shape to an idea and is as important as the idea itself. We ensure all touch points with your brand strengthen the positioning idea and are carefully being looked after and protected. Taste is personal, but design is not subjective. It must follow an idea to be effective.
WE THE PEOPLE
ICONIC is run by Maria Helena Toscano and Benjamin Erben, who founded the studio in 2002 with Dale Renner. We have worked for clients in 20+ countries. We’ve had offices in five locations over the years and many wonderful and talented people working with us. We are a diverse group of creative thinkers.
CLIENTS
- Allianz Umweltstiftung
- Atrium Sports
- Audi
- BioAnalyt
- Bundesverband Deutscher Stiftungen
- Chemondis
- Deutsches Spionage Museum
- Ditto Music
- Dual International
- Deutscher Verkehrssicherheitsrat
- ENLP European Nutrition Leadership
- Floodflash
- Glockenweiss
- Hambro Perks
- Hamburg Museum
- Howden
- Insurtech Gateway
- Kienbaum
- Lanxess
- LID Publishing
- Linklaters
- Mama Restaurants GmbH
- Metzeler von der Fecht
- Notting Hill Housing
- Ontera Telecom Canada
- Open Universities Australia
- Ottobock
- Oxford University Press
- Rosa Canina
- Rundfunk Sinfonie Orchester Berlin
- SCHOLZ Recycling GmbH
- St. Oberholz
- Studio William Welch
- Sweatcoin
- Synergy Sports
- Taylor Wessing
- Telus Canada
- Tempelhof Flughafen
- Thai Airways
- Villa Caviciana
- Vivobarefoot
- Wisag
AWARDS
