DIGITAL TRANSFORMATION
Scope:
Brand Positioning / Web / Creative Direction / Print / Copywriting / Animation
Team:
Benjamin Erben
Maria Helena Toscano
In collaboration with A00
Malte Sudendorf
Communicating digital transformation to a global leading company.
Lanxess is a leading chemical company with its headquarters in Cologne. The task consisted on the development of an image language for a wide-range program of digital transformation within the company. The strategy was to communicate digital transformation as a brand, in order to create an emotional link and to generate engagement. Part of the task was to execute and develop different communication materials to introduce and explain the incorporation of new technologies and processes within the company.
One of the key elements of the visual language was the introduction of illustrations, this was essential to soften the complexity of the subjects and important to avoid technophobia.
