Identity development / Brand positioning / Video / Web

Maria Helena Toscano
Benjamin Erben
Lefteris Kas
Thibaut D’Alton
Ivan Derr
Christoph Haupt
GaeaStar Team

GaeaStar is an engineering company with an environmental conscience, dedicated to harmonized the life cycle of single use products. Founded in San Francisco and Berlin.

The negative impact which disposable take away cups have on the environment is well known and documented. For many years people have been trying to come up with solutions using compostable, biodegradable, and recyclable materials, trying to make us feel less guilty while consuming our daily cappuccini on the go. Still to this day there is no truly sustainable solution in existence as 90% of all of disposable cups end up in bodies of water or landfills. That’s 450bn cups a year. 

GaeaStar is dedicated to developing sustainable packaging solutions for single use products. By using geo-neutral materials and traditional techniques combined with additive manufacturing technology, the economic and environmental impact can be significantly reduced whilst enhancing the user experience. Convenience must be responsible. GaeaStar exists to prove that it can be. Back to earth and no waste. 

In Greek mythology Gaea is the personification of the Earth. She is the ancestral mother of all life. The logo reflects the compass of celestial directions and the products’ earth spanning appeal. The visual identity is modern and clean with warm, earthy colours complementing a bright, light overall ambience.

Stills animation video


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