Brand Positioning / Brand Identity / Creative Direction / Copywriting

Maria Helena Toscano
Benjamin Erben 


Serve people first, ask questions later 

UK based Insurtech start-up aiming to shake up the industry. Think instant gadget replacement and emergency breakdown service without the small print. Customer service above all for mobile professionals who rely on their gadgets in their bag to work and stay in business.

The brand identity illustrates the name, using a different font for each letter. Playful, vibrant, optimistic, and different to anyone else in the industry. A brand to love, not to accept as a necessity.


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