Brand Positioning / Brand Identity / Copywriting / Packaging / Creative Direction

All things health, all in one.

‘Das eins’ is a unique and innovative concept for health and medical treatments. It offers a combination of various disciplines from prevention to rehabilitation to form a holistic offering for their patients – all in one physical space: doctors, a spa and rehabilitation center, and a hotel to stay before and after treatments.

The identity illustrates the idea of many elements coming together to create one shape. The visual language has a lifestyle appeal to be more human and to break with the sterile image of the medical world.


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