Brand Positioning / Brand Identity / Web / Creative Direction / Packing / Print / Copywriting

Benjamin Erben
Maria Helena Toscano
Marc Waldow
Luciano Spilotros 

It’s not about what you do, it’s about why you do it.

“The love of making” encapsulates the essence of the only organic ice cream manufacturer in Berlin, their obsession and love for details. Shifting the focus from parents and toddlers to Michelin star restaurants means serious business.

The logo refers to the pride of the ‘konditor’ in August Sander’s portrait from 1928. The Brand Identity is primarily black and white, playful, yet elegant.

Shop design from signage to posters and neon lights for three shops  

Rosa Canina at Markthalle Neun, Berlin

Rosa Canina food photography 


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