Rundfunk Sinfonieorchester Berlin
Brand Positioning / Brand Identity / Print / Copywriting / Campaign / Creative Direction
How to broaden the appeal of a wonderful product and take classical music out of its niche. How to avoid the cliched images of musicians holding their instruments. How to make people experience music without hearing it.
No images, just colours and words, describing emotions which music is able to trigger within us.
The communication concept focuses on the audience and the emotion it receives. The idea of ‘reduction meets emotion’ stands at the core of the visual concept.
