ST. OBERHOLZ
Scope:
Positioning, Identity Development, Website Design, Animation, Packaging.
Credits:
Maria Helena Toscano
Benjamin Erben
Ivan Derr
Peter Harris
Christoph Haupt
STC: Christiane Gillissen
Malte Sudendorf
A Berliner landmark – Shaping the way we work.
Coworking pioneers St. Oberholz needed a brand identity and positioning refresh to reflect its new organisational structure and support their growth.
St. Oberholz is minimalist and punk, it is precise with a slap of conscious imperfections and above all, the rejection of the mundane. Its beauty comes from the refusal of everything that is not strictly necessary and the minimal usage of iconic objects #SuchAsTheNunWhitaCigarette.
Web screens samples
Image Film Animation